Planning lighting and colour

A variety of lighting styles and colours are essential in a music video as it is a key way of keeping the audience engaged, giving the artist a chance to build a relationship with the audience, helping them have an insight into the artists personality and feelings at the time, helping them understand the narrative more and stay engaged in the video due to to following the narrative and the range of colours and lighting used in the scenes help each seem different and unique

In our video we will be using natural lighting to show the natural and down to earth feeling the artist is trying to show off and send as a representation of her to the audience which will help them warm to her and begin to like the way she goes about with her music style and how she acts herself, it also portrays her honesty and how she has nothing to hide from her audience, it will be used during the scenes in which she is looking back and re living her memories, however, it cannot be used for inside scenes as it will be too dark for the camera to pick up and will make it 'grainy' and ruin the camera shot, this shot follows conventional as it represents the artist as a good, honest person and makes the audience enjoy her and respect her as an artist.

Next is lowkey lighting, this can be seen through thee use of fairy lights and will be used in mainly the garden scene (which is made into a make shift cinema), this is conventional as it allows the audience to see the low, dark mood (usually used in relationship related songs in which the artist breaks up with their partner), this helps the audience see the mood they should be in and why the artist is reacting in a certain way, and understand why, this represents the artist as deep and caring and compassionate and not wanting to hurt anybody, therefore the audience see her caring personality and warm toward her. It also makes the artist feel sorry and relate to the artist as they have previously been in the same situation and feel like they are closer to the artist as they have had the same life experiences. This follows convention as it allows the audience to see the true mood of the scene and how the artist feels deep down, therefore they can relate to her and see the artist is just as vulnerable as them.

Finally is key lighting, this will be used in scenes such as the bonfire scene at the beginning and end as the fire would be the key lighting, this is conventional to the indie genre as it is created by a fire (in ours) which represents her burning love and passion for her boyfriend, also the key lighting helps the audience only focus on what they can see as the light can only reach a certain radius which keeps their attention on the artist, helping them memorise the artists face and makes them more likely to be successful, this represents the artist as having a burning passion/love, which only reaches those close to her (represented by the light only reaching a certain distance), this represents how caring and compassionate she is, but also how scared she is of hurt and tries to protect herself. This use of lighting is common within the indie genre as it helps show the audience the artists true feelings and that they are just as afraid as everyone else and are no better than an everyday person. allowing the audience to relate to the artist and create a close bond.

Next is green clothes, the artist will be wearing this during scenes in which she will be close to nature (eg garden scene, fields scene) this is conventional as artists in the indie genre tend to be earth friendly and try to promote peace and kindness, this will represent the artist as down to earth and caring towards others and her environment, this helps the artist be seen as a role model to her audience and a good inspiration and relates to the audience easier due to this. This follows conventions as indie artists are commonly represented as down to earth and caring to make the audience warm toward her, therefore the use of green is a good way to represent this and help the audience bond with her.

Finally the colour red will be used in scenes where there is love between the artist and her boyfriend,but danger to their relationship due to the third boy that our artist flirts with, this will be used in scenes such as the field and pub (scenes in which the couple are loving toward each other until the second boy comes in and out artist begins to flirt with him, which annoys the boyfriend, this is conventional as it shows the truth about relationship and why they break up and complicated at times, this is why the audience can relate to her and understand her point of view, this represents the artist as a real, everyday person and down to earth, representing her as being no different to everyone else and being just as vulnerable as they understand how she feels and emphasise with her and therefore bond with her and understand her better. This is conventional as the artist needs to be related to by their audience, the use of red is common due to the connotation of love and anger, showing the theme of the song and allowing the audience to relate to the artists feelings.

In conclusion, the use of colours and lighting will be essential in the representation of the artist, the use of these will allow the audience to see her true emotions and truly engage into the music video and in turn, relate to the artist and create a close bond with her, helping the longevity of the artists career which is essential to success.