Planning editing styles

A variety of editing styles are key to keeping the audience interested and engaged in the music video, they allow the audience to see different takes on the moment and stops boredom of a certain scene setting in within the audience, it also allows the artist to represent the scene in a certain way, e.g- to show a certain mood within the scene, allowing the audience to sympathise and relate to the artist, showing that they understand what the artist is going through and what the artist is trying to show to the audience.

The first editing technique we will use is a filter which will create an effect, making it look as if the scene is through the view of a camera, this will be used during the scene in which the boy (which the artist flirts with, which then annoys the boyfriend) is taking a picture of the couple having a picnic over the fields, it will end up being a point of view shot, this is conventional as it shows the artist closer up, through another view, allowing the audience to memorise her face/her as an artist, this is conventional to the genre as it is common for indie artists to show their face as much as possible to the audience to help them memorise the artists face to help sell the artists products, also this filter will make her more relatable will be an everyday camera look, sowing she does not use fancy, over the top cameras, which is an effect artists want to create and try to regularly, which is why it is a conventional technique, this represents the artist as down to earth and an everyday person, relatable to the audience she has aimed her music toward, this allows the audience to relate to the artist as they can see she doesn't act any differently to them and is extremely down to earth. This is good for the artists image as it will make her more likeable in the audiences view. This connotes the fact that she is nostalgic as it shows that these are just memories and not current times, showing she's is still reminiscing over old memories and wishing she could return to them.

The next editing technique is the shot reverse shot, this will be used during the pub scene when the second boy comes over and starts chatting to the artist, right in front of the boyfriend, it will show each persons expressions during the scene, this is conventional as it shows close ups, meaning the emotion of the persons face can be recognised fairly easily and therefore helps the audience understand the emotion of the scene and how the artist is feeling, this is common within the indie genre as it helps the audience see the artists true feelings without her speaking, making them feel like they know her better as they can see how she feels just through her face, also showing how they should feel as the audience, this helps the audience engage into the video and enjoy it more due to this, this style of editing represents the artist as down to earth and 'normal' due to showing emotion like everyone else and not hiding it, showing how upfront she is and that she has nothing to hide from her audience, making her more likeable and respectable in the audiences eyes. This represents the artist as emotional and as a close friend to the audience as they feel like they can see how she feels without her speaking, making it feel like they've known her for years and are close with her. This shows the artists true feelings about the current situation and her situations she was previously in allowing the audience to relate to her emotions and see how she is actually feeling in that situation without her stating it.


 Next is fast paced editing, this will be used for the filler scenes as well as the final bonfire scene in which the artist is chucking all the souvenirs into the fire and burning them, this is conventional as it shows how the artists mind is racing and that she is distraught and cannot think straight or steadily due to the overrunning of emotion, this is conventional as it is common within the indie genre to emphasise emotions of the artist to help the audience relate and see their vulnerablitiy, this therefore allows the audience to symphasise with her, the effect that most indie artists want to create within their video, helping the audience understand the narrative which is a common aim within the indie genre, this represents the artist as upset and that she feels the relationship speed by and that it went downhill so quickly and unexpectedly, this helps the artist relate to the audience as they can see she is just as emotional and invests just as much into her relationship as them and therefore is just as heart broken when a relationship ends, helping them sympathise with her. This connotes the overflow of emotion the artist has and how overcome she is by all that has happened, this helps the audience sympathise with the artist and relate to her due to seeing she is similar to her audience due to feeling the same emotions as them after a break up.

Last is the montage editing, this will be used in the filler memory scenes to help show the many enjoyable and loving times they shared which makes the audience realise how in love they are and makes the audience want them to do well and hope that they last as a couple, this is conventional as the audience attach themselves to the couple and feel real emotion when the artist and boyfriend break up and helps them engage in the film, this is conventional as indie artists often create relatable storylines to use within their video to make the audience feel more involved and closer to the artist, this is what the artists aim to do, make the audience gain a real interest in the events within the video and feel real emotions, this represents the artist as an emotional wreck and showing how down to earth and up front she is as she is hiding nothing and is showing true emotions to the audience which they can understand and sympathise with. This shows that the artist is still thinking about her previous relationship and has not got over her ex boyfriend and still has an emotional attachment with him, the audience can relate to this as they can see she truly was in love, helping them see how similar to an everyday normal person she is.

The audience can relate to the artist through the editing as it shows how down to earth and relatable she is and that she does not feel she is better than other people or that the audience are not as good as her, the editing styles also allow the audience to sympathise with her in certain situations and understand the emotions she is feeling, planning the editing is key, researching into editing conventions can help the artist understand what the audience can relate to and can help them create a successful and conventional music video.