Planning artist image

Artist representation is essential in a music video as it help portray which gerber the artist is and therefore will help decide which audience she draws in through the way she is represented, it also makes the audience more or less likely to remember her and therefore more or less likely to be successful within her target audience, it also shows her as a person and allows the audience to decide whether they like her personality or not, which also contributes to the success she has and how widely renounced she is/how wide her audience is.





The first costume she will wear are her dungarees, red lipstick, to show the danger they are getting into and also representing love between them, her hair will be wavy and she will wear boots. This will be used in the train station scene where her and her boyfriend are inside an abandoned train station and are just roaming around new places, she also wears a back pack to show the journey she is on and the freedom she feels she has when she is with her boyfriend. Dungarees are extremely conventional to the indie genre as it is a common item of clothing in the indie genre, it represents how basic and laid back their music is in the indie genre, the image helps represent our artist as laid back and down to earth as she is not overdressing in her videos and wears what normal, everyday people wear, this helps the audience build a relationship with her as she is made to feel more approachable and likeable. This costume follows the indie convention as it is commonly used within indie videos and helps portray the artist as an everyday, day to earth person, helping the audience relate to her as they see how down to earth she is and feel they can relate to her.



The second costume is the green camo jacket along with a black top, boots and shorts, she will also have wavy hair and a natural look with her make up. This will be used in the scene where her and her boyfriend are over on the fields, enjoying themselves and having a picnic, this shows that she is part of the world around her and is a free spirit, but also the darker colours portray the upcoming events, when the new boy comes onto the scene and begins to flirt with the artist, slowly distancing the artist and her boyfriend from each other and creating friction. This outfit is conventional to the indie genre as it shows the artist as down to earth/ a earth loving person, this allows the audience to see what a good person the artist is and take an instant liking to them. This represents the artist as a good person and someone who cares about the environment, it also shows how down to earth and normal she is as a person and does not see herself as better than others, but also that she has a darker side and is not all nice, which creates a shock within the audience but also makes her more likeable to some and it shows that she has some downfalls like everyone else and she is not perfect, again making her seems more approachable and down to earth, therefore it is conventional as it follows the typical indie genre theme and makes the audience warm toward her due to seeing her real personality and relating to her due to seeing how down to earth she is.




The third costume is a checkered shirt, ripped jeans, with natural make up and plaited hair, this will be during the kitchen scene in which the artist and boyfriend are enjoying themselves and play fighting whilst making cakes. This is conventional as it shows how confident she is of herself and how up front and doesn't hide anything from her audience, indie artists want to create this image for themselves as the fans can then create relationships with their artists through this and create closer bonds, this makes them more likely to be successful and become bigger artists. This costume helps represent the artist as down to earth and up front with her audience, it also shows how outgoing she is and that she is a true and natural person, the ripped jeans show how torn she is inside and that, although she is happy on the outside, she isn't 100 percent committed inside and that she has her own flaws as well. This follows the indie convention as it shows that she is emotionally broken and therefore the audience can relate to her and sympathise with her due to seeing how much pain she is in, helping them bond with her.


The fourth costume is her in an oversized jumper and her hair plaited with flowers. This will be done during the garden scene in which she and her boyfriend are watching a movie in a cinema like setting they have made in the garden. This is a conventional outfit as it shows the artist as relaxed and not afraid of her true image, and will let it out to the audience. This represents the artist as down to earth and natural, also peace/earth loving and relaxed in her true image, which is inspirational to the audience as it helps them truly appreciate their own body and image and helps them come out their own shells. This follows the indie convention as it shows her audience she doesn't feel she is better than her audience and shows truly how down to earth she is.


The last costume is her in pjs and messy hair, this is in the scene where she is going through all her souvenirs with her boyfriend and reminiscing over past experiences and the enjoyment they have over the years and what she misses about him. This is conventional as it shows the artist as comfortable in their own image and inspires her audience to be confident within themselves, making the artist a role model to her audience and therefore more likely to become successful. This represents the artist as confident and not having to dress us to feel like she needs to dress up to impress people, this shows her as confident and outgoing, as well as up front with her audience as she is not hiding anything. This helps the audience relate to her as it follows indie conventions, they can see how down to earth she is and that she hides nothing from her fans, helping them bond and build a relationship with the artist.


Our audience can relate with our artist due to feeling like she is down to earth and like an everyday person, this makes the audience feel like they can approach her and she does not feel she is above herself, also we show flaws to her, making her seem more achievable and realistic to her audience. This allows her to seem a more likeable person and not as unachievable, we will also make her a role model to her audience, so that they aspire to be like her, making her more likely to be recognised by a wider audience and therefore more successful. Planning has allowed us to grasp, as a group, how we will create this specific image for our artist and why we will create this certain image, by making this image she will become a more successful artist and wider renounced