Question three

Audience feedback is essential when creating a music video, it allows you to see where you have gone wrong & what is needed to help improve your work and why, this is useful within the music industry as it allows them to see what the audience truly want and how to incorporate it within their product, also it allows them to see why the audience want it, helping them understand how and why to use it. I decided to upload the rough cut of my music video to youtube, this is a great platform to use as it allows the entire world to access your work quickly and easily and they are able to give you feedback on your work and can give truthful comments due to feeling no pressure to conform to social desirability like they would in a questionnaire or an interview, this allows the artist to tend to their audiences genuine wants and makes creating a successful music video easier,the rough cut uploaded did receive criticism and praise, this was useful to help know what I needed to keep or get rid of within the video, youtube allows me to gain feedback and therefore edit certain parts of the video that were deemed not good enough within the video, the use of youtube also allowed audiences to share the video easily and quickly, allowing for free and efficient advertisement of my artist. The first positive comment sated that the use of fast paced editing was done very well and effectively, I focused on this during editing as it was key in keeping the audience engaged during the fast tempo part of the song toward the end, for example when people are walking past in London, showing how much time has past, yet she still has feelings for him and hasn't got over him. A second positive comment was about the narrative and that it was extremely clear, this was another essential part of the video as we need the audience to understand the story so that the audience can truly understand the song and they can truly relate to it, helping the artist succeed, the narrative is made clear by showing lots of story, eg, when our artist is opening the box, the filter changes during memories to show it isn't the present time and is the past when she is with him. Criticism was also received which allowed improvements to be made so that the video was more appealing to the target audience, one criticism was that more performance was needed, this  will be used to break up narrative at the beginning as it is quite long due to overdoing the narrative, and it boring the audience, preventing them from engaging into the story and therefore they can't relate to the narrative or song, this will prevent the song and artist becoming successful and renounced within the genre. The second criticism I received was that more transitions need to be used, this will help the change in scene/camera shot change more smoothly, this helps keep the audience engaged in the song and therefore will be more likely to make the artist successful. I will be making these changes to the video as I feel they are good points which will help improve the video for my target audience & therefore increase it's success, I will place the performance between memories such as the cake making scene and when she receives flowers, the performance will consist of a close up of her singing. I will place transitions between memories and performance to show the separation and help smoothly move between, a transition will be placed before the first memory where the artist and her boyfriend are making cakes and cookies. I have learnt that lots of performance is needed within a music video to help showcase the artists talents to the audience to them truly appreciate the artist for their abilities. I also received feedback through public showcasing. It was important to evaluate my work as it allowed me to look over and improve on aspects of the video, if an audience member or I didnt like a certain part of the video I could review it and decide how to improve it, also reviewing allowed me to see whether I was conventional yet unique throughout and using a correct proportion of performance and narrative. Feedback allowed me to improve my work and truly understand what was  needed within my video as an artist, the use of feedback made me understand how the audience truly want a video and how to truly create a relationship between the audience and artist.