Question one

I created an indie music video using Gabrielle Aplins 'panic cord', digipak and magazine advert, I chose the indie genre as I felt it was the genre in which the artist relates to the audience the most and truly creates a close bond with them, it is a genre which promotes artist that are down to earth and will allow them to succeed as the audience appreciate them for their talent and also their likeable personality, this will allow me to create a loyal fan base for my artist, which is essential to the longevity of my artists career. The purpose of the music video was to help the audience understand the narrative and therefore engage into the video, this allows them too truly create a relationship with the artist and therefore helps the artist become more successful and closer to the audience which makes the artist seem more down to earth and become more likeable which therefore helps the artist gain more fans and become more successful. The video was of the indie genre and used a performance and narrative style of performance allowed the audience to see the artists true talents and helps break up the constant narrative before it becomes tedious, the narrative helps the audience understand the meaning of the song, allowing them to truly relate to the story and artist.

The video is conventional as many typical indie genre conventions are used, for example, lots of close ups of the artists, when she is singing, are used, this helps sell the artist to the audience and helps her become more successful within the indie genre, I took the idea of a close up from Birdys - Wings music video as in this video the artists true emotion is portrayed which allows the artist to create a close bond with the audience, the close up is used whilst she is singing, I incorporated this into my work by placing down the camera in front of the artist and using the lens to zoom into the artists face, this allows her emotions to be portrayed to the audience to help build a relationship between her and the audience. I also used the idea of fast paced editing, this was taken from Ed Sheerans - A team, in the Ed Sheeran video this was used to show the homeless girl had been waiting for a long time and makes the audience sympathetic toward her, yet was ignored by everyone that past her, in my video it will help show time has past but show that the artist still has feelings for her ex, this was incorporated into my work through placing the scene onto final cut pro x and using the speed bar to increase the speed and show how time is flying by and helps show the audience how she is living her life in the best possible way she can and is making the most of it. Another convention that was used was a natural setting, this was taken from Gabrielle Aplins - please don't say you love me, this uses fields within the video a lot, to show how down to earth she is and that she is real, not fake like other artists around her, this was incorporated into my work through travelling to different locations that are surrounded by natural settings and setting up filming there, this shows our artist as a normal, down to earth person who isn't above herself and doesn't believe she's better than her audience/fans. The mix of narrative and performance as a style of music video was taken from Gabrielle Aplins Panic Cord, this helps show the artists true, raw talent for singing, as well as engaging the audience through a narrative that helps the audience make sense of the lyrics and truly understand and relate to the artist, helping the artist create a fan base, I incorporated the mix of styles through cutting scenes and placing different styles within the video, I filmed the artist singing for performance, and also a narrative and chopped down scenes to help create a mix of both. I used a narrative of a love story, this is extremely common and conventional within the indie genre, I was inspired by Nina Nesbitts - boy, this helps the audience relate to the artist and truly warm toward her and like/ engage into her music,  the love story was incorporated through careful planning of the scenes and the overall story, this allowed me to decide what scene needed to be filmed by when and place it in final cut pro x in the correct order so the overall narrative makes sense to the video. Finally, I used a dream filter over memories she is reminiscing about, I got this idea from Gabrielle Aplins Panic Cord, she used a different filter over previous memories to show they were the past and help differentiate it for the audience, helping the audience engage and truly understand the artists feelings, this was incorporated through the use of final cut pro x, placing the dream filter over the scene which allowed me to create an effect of a previous time and showing the audience that this is all in the past and is not being lived in the present time, helping the audience sympathise with the artist and help build a relationship

The narrative is about a love story in which a girl is heart broken over her break up with her boyfriend and is reminiscing on all the good times they had previously shared together, this is again, conventional, and is used in lots of indie videos, this is due to a large majority of the audience being able to relate to it, which is what the artist wants. The song is a successful representation of indie genre music and is extremely conventional and would fit in with the indie genre, and helps the artist become successful. I did finish both, my music video and my ancillary texts, I did not challenge conventions in either, but did develop them to help draw in the correct target audience, yet still be unique within the genre, I developed conventions by looking at common themes within the genre, e.g love narrative, and creating my own storyline and creating an engaging and relatable storyline, at some points such as when I decided to create a love narrative, I decided it was best to just follow conventions and make it clearly an indie genre video, allowing my artist to draw in the correct target audience, allowing for her to truly become successful within her genre, however, at some points I developed the conventions as it allowed the audience to relate to typical conventions within the indie whilst also engaging them through unique factors within the video.

Overall the video was extremely successful as it was clearly conventional and related to the audience I targeted, allowing for a more successful video due to the video being catered toward a certain audience, both the ancillaries were successful as well, they drew in the correct target audience due to being conventional to the indie genre, allowing the audience to engage and relate to it. The video and ancillaries appeals to the TA through the use of a relatable narrative, this means that they can emphasise with the artist and the storyline due to previous experiences, this will help the artist bond with her audience and appeal to them, helping her success and helping her create a fan base to endorse her products, . I chose to follow conventions throughout which allowed the artist to be seen as an indie artist by the audience and be recognised throughout the indie genre, helping her create a fan base and clearly define herself as an indie artist.