Individual digipak

I created an individual digipak to help sell the artist to an audience and help her become wider renounced and therefore more likely to be successful and not a flop, by advertising her it allows for more publicity and therefore draws in more fans.

I tended to use darker colours/dull colours within my photos to show that the music isn't all about the happiness of love and also shows a deeper, darker side to it, helping her audience realise that love isn't all like fairy tales say (as she says in the song 'panic cord'), however there are bits of brightness within the digipak to show that the songs are not all doom and gloom and that there are good tines in loving relationships as well, helping show the audience she has a lighter side as well. Giving off the right impression of what the artists music is about helps the audience get the jist of what her music is about and draws in fans that would be interested in this particular side of music, and not the wrong set of fans as this could cause her to flop if the correct set of fans are not drawn to her music.

I have conformed to the indie genre conventions, I tried to use lots of conventions to draw in an indie audience so that they would be drawn to her music and therefore draw in the correct audience and make it more likely for her to be more successful as an artist within the indie genre and therefore more likely to bean overall more successful artist. I used lots of natural settings for the backgrounds of the pictures to help show how down to earth and innocent she is, this is a convention of the indie genre and will help the audience understand the artists personality, I also used the convention of dull colouring to show the darker side of the artists music and that it isn't all happiness, this allows the audience to see there is a 'realer' side to her music and she isn't selling a fake dream to her audience.

I used images to show the artist is natural and innocent, I done this by using natural backgrounds such as trees, fields, etc, also in the front cover I have used a glow around the artist, almost making her look god like and showing her purity to the audience, the fact it is a white glow can also back up the idea of the artist being innocent, using white colours contrasting against a darker/duller background, making the artist stand out makes the audience feel like she is always happy, even throughout the rough times, making her seem more likeable and more of a role model, also the use of colours make the audience feel she is more down to earth and approachable if they saw her on the streets, making her become a favourite within the music industry.

The layout has the artist in the centre to emphasise how important she is and that she should be the main focus, and therefore helps the audience remember her face and therefore makes it more likely for her to be successful as she is recognisable to a wider audience, therefore it means her albums are more likely to sell as the public recognise her name, selling her music to the audience, also the colours used are darker, duller colours used to show the sadness and reality of her music, showing she is real and showing the darker side of love, this helps the audience prepare for what they are listening to and not be shocked by the lyrics being sadder rather than happy lyrics, it also allows the artist to draw in the correct audience that would listen to her music and therefore gives her more chance of succeeding as an artist.

The typography used is mostly squiggly hand writing, this links with childhood and childish hand writing and therefore is linked back to memories, which is the name of the album (memory lane) and the song is focused on memories between the artist and her ex boyfriend and she is looking over memories fondly, similar to how people remember their childhood fondly, wishing they could go back to the simpler times, similar to the artist wanting to go back to old times when she was still with her ex boyfriend, using this allows the audience to see a clear connection between the typography and music and therefore understand the song better and emphasise with the artist more, also happy memories of the audience may arise when memories are mentioned, helping sell the album to the audience as they associate the happiness with the album.

Finally language such as

A weakness I found whilst using Photoshop was the blur tool, I found this very time consuming and difficult to really use to a good effect, this caused me to spend a lot of time doing it and eventually have to find an alternative, I needed to help blend in the artist to the background I placed her on, so instead if blurring her in, I placed a glow around her which stopped the contrast and allowed her to fit into the picture more.

I found cutting out images and placing them into the layers, this allowed me to create a much wider variety of effects and images due to this and worked out how to do it straight away and therefore could create a much more impressive digipak, helping the artist stand out to her target audience and therefore increasing the chances of being successful within the indie genre.

My digipak conforms to the indie genre as in the background of all the digipak slides there are natural settings as backgrounds, linking to the down to earth and loving feel about the indie genre, by using natural backgrounds the artist is shown as down to earth and real/approachable and the audience don't feel like the artist feels they are better than the people that follow them, by using settings that are recognisable to everyday people then the audience don't feel far away from the artist, therefore I have conformed to genre conventions for the indie genre, I done this because by following conventions of certain genres then the particular audience you want will be drawn in, therefore making the artist more likely to become successful.

My digipak appeals to my artists target audience as I follow many indie conventions, this helps draw in the audience that will enjoy our artists music and therefore allows the artist to have more chance of being successful in the indie genre, darker colours allow the audience to see that the music is real and not just the happy side of love, this allows the target audience to be drawn in as they know what type of music/lyrics the artist will have on their album.