planning digipaks

The planning of the digipak is important to helping promote the artist and help create relationships between the artist and audience, this is important as if a relationship is not created then it is unlikely they will warm to the artist and enjoy the music as much, therefore making it less likely that she will be successful, certain colours and images involving the artist will help give off a certain view of them that their audiences will see, if this gives off a good image then the artist is more likely to be liked, thats what I tried to use as many bright colours to draw in the audience and make them see her as a fun and vibrant person who they would like to meet.

The colours I have used are bright and will attract the audiences attention, this allows us to stand out from other digipaks/artists, the colours will also represent the artists personality and show off how fun and vibrant she is, this is good for her image and allows us to draw in a wider audience and expand the artists name, helping her become wider renounced and gain a wider fanbase. This digipak has conformed to the indie genre as it has used lots of colours that are bright and vibrant, also it has used natural images such as flowers, grass and leaves, these show how down to earth and pure she is as a person, making her more like able, images that show off her personality have been used so that the audience feel like they know her better, helping to create a relationship between them. The layout consists of six panels, each showing a different part of the package to the audience, these will all give off different vibes to the audience, I have tried to relate as many as possible to the actual music video so that the audience can recognise it clearly and link it together easily. The typography will be in a font that is curly and almost like a girls hand writing, this writing gives off a sense of a friendly personality that doesn't want to harm anyone and is extremely likeable, therefore making the audience warm toward her and like her more, making it more likely for her to become successful and have a long career in music due to gaining a fanbase. The language is down to earth and involves personal content, trying to relate to the audience as much as possible and allowing them to feel appreciated and respected by the artist, this is used to create a relationship between the artist and audience and help her succeed as an artist within the indie genre. 

The digipak promotes the indie genre as it shows the darkness and happiness contrast theme of the songs typically within the indie genre, advertising it to the correct target audience and drawing in an audience who will enjoy the music and not dislike it, this helps it succeed and become renounced within the music industry. 

The audience build a relationship with the artist as they can see the pain the artist has been through and therefore they can emphasise with her and therefore they build a closer relationship with her and this helps her become more successful and gain a wider fanbase.

This allowed me to understand what I needed from the artist in terms of the photoshoot to allow me to get the correct images on the digipak, however it also allowed me to understand what my idea looked like as an overall and I decided to change it, I changed the CD to have a background with the fireworks in the music video to allow for the audience to see her true personality and how her bright personality always shines through the dark times and how her music may be able to help her audience going through a dark time, I originally had memories on the CD but as I already have that on the cover photo on the artists face I decided to change it to make sure its not repetitive, I have also changed image 2 to her around the bonfire, this again, links with the music video and allows the audience to make the connection, the current photo doesn't really link in and doesn't make much sense, this is the reason I have changed it. I am more aware of the pictures needed for the digipak now as I understand what works and what doesn't suit the rest of the digipak/ the artist.