Individual magazine advert analysis

I created my magazine advert to allow Kerry (our artist) to reach wider audience through magazines, this would allow her to widen her target audience/fan base and help her become more successful. The magazine advert is key as without it the artist would have no form of advertisement and she would not be able to reach a wider audience, causing her and her music to be a flop and not sell. This is why the magazine advert is such an important stage, if the advert does not attract an audience then it will not get any attention and therefore not sell, also the advert has to give off the right impressions in terms of genre, the advert must show what genre it is through using conventions of that specific genre and therefore drawing in the correct target audience, this therefore would lead to her success as it would only draw in the correct audience and people that would enjoy her music.

I decided to use black and white within the advert to demonstrate the sadness, linking in with the music video as it is about her breaking up with her boyfriend and the sadness she is experiencing whilst reminiscing on all the happy memories they had together, trying to relive the past and not wanting to go into the future without him. I gained this inspiration from Gabrielle Aplins magazine advert, this also uses a black and white filter. This helps the audience see that she is distraught about her boyfriend leaving her and the audience sympathise toward her, this causes the audience to warm to her as they can see she wears her heart on her sleeve and doesn't hide her emotions, making the audience feel that they know her better as they know when she is upset, helping create a relationship between her and her audience which makes her more likely to be more successful as she has fans wanting her to do well and helping her as much as possible.

In the advert I have conformed to the conventions of the indie genre through the use of natural setting, I have trees and grass in the background showing how natural/pure and down to earth she is. I gained this inspiration from Gabrielle Aplins magazine advert, in which she has a background of the sky and fields, I replicated this within my magazine advert using a field and sky filled with clouds as a background. personality trait that the public warm to and therefore the audience warm toward her and want her to do well, helping her become more successful in whatever way they can (buying albums, etc) and spreading awareness of her work, the natural setting also gives off the impression she is caring and loving and the audience therefore warm to her as a person.

I used a picture of our artist with a background of trees and clouds/blue skies, this shows how she is a natural person and doesn't need a flashy background and represent herself voyeuristicly to attract an audience and can use simple things that you see everyday and still be a successful artist and therefore is appreciated truly for her talent and not other reasons, the audience appreciate the fact that she is a normal person who doesn't use unfair means to advertise themselves and attract wider audiences, for this reason fans will warm to her and help her become successful by spreading awareness of her music as they want her to do well.

The artist has been placed directly in the center to help the audience focus on purely the artist and not be distracted by other things in the background, again, I took this idea from Gabrielle Aplins magazine advert, in which the artist is exactly in the middle of the advert. This will help the audience memorise the artists face and therefore make them more likely to be successful as they will see the artists face on other songs and therefore buy it due to recognising her and enjoying her music, this helps the artist become successful and widen her audience due to her popularity.

For Kerry's name and the song title 'panic cord' a squiggly font is used, this makes her seem more innocent to the audience which makes them like her more, also it can be seen as more natural and free flowing writing, linking with the natural setting of the background and helping the audience see that she is a caring and thoughtful person due to the writing being so innocent and tidy, also showing that she would be focused on her work and make sure everything is perfect for her audience, which they appreciate.

The connotation of all the above show that she is a caring and loving person who can really relate to her audience and appreciates them, also that she has nothing to hide from them and is a really open person that her audience can relate to.

I found the blur tool very hard to use effectively on Photoshop as it was very fiddly and I struggled with it, so instead I decided to look at using another tool, I created a glow around the artist, this allowed the image to not need to be blurred an meant it didn't completely separate itself from the background and fit in well

I found the quick selection tool very easy to use and used it a lot due to this, it was key for my advert as it allowed me to choose what background I wanted and not just have to stick with the background I had in my picture, it also allowed me to change the opacity of certain images and the darkness/ make it black and white on certain bits, this helped my image look professional and a advert a real artist would create, the audience can see that the artist is sad and that she is trying to break through the darkness with her bright personality, which will make them warm to her.

I feel the advert conforms to the genre conventions of indie as it uses a natural setting with a tree and clouds in the background, this helps the audience see how caring she is and helps them build a relationship with them, which is key if the artist wants to become successful and widely renounced.

It appeals to the target audience as the writing, and image are conventionally indie, hey both show a natural side to the artist and help show that she is down to earth, caring and like an everyday person who the audience would be able to relate to, this makes it easier for them to listen to her music as they can understand where she is coming from and emphasise with her.

filming schedule

A filming schedule is important when creating a music video as it allows for structure and for the video to be fully planned out, it also allows us to see if there are any flaws in the narrative and if so we can fix them. The schedule allows the whole group to know when we are filming and what we will be doing during the filming, this means that they can dress appropriately and prepare themselves for the filming ahead, understanding fully what they should be doing during the scene, also the camera man should look at the schedule so he can understand the shots being used and adjust the camera to suit the scene, also he will know the length of each shot and will not have to confront the director about each shot, this allows for faster, more efficient filming.




We mostly followed the schedule but also made slight changes during filming, but in certain parts we had to improvise due to us not having the filming schedule on us, we had a rough idea of it so we could improvise and make sure the shots were still relevant and made sense to the rest of the video and will not confuse the audience during filming, this is why we took lots of time during filming as we was unsure whether we had all the correct things, for example for the pub scene we had to decide what camera shots looked best during each shot and tried to make the shots short, we also hadn't planned to have others in the background during the shots but due to the storyboard not being there we changed this and left them in the background, this ruined the scene and may have to be shot again due to this, also for the pub scene we was not meant to have the scene that dark as it ruins the shot and makes it grainy for the video and ruins the effect for the audience, we want the video to feel as real as possible and this ruins the effect, therefore we will go back to reshoot the pub scene during a earlier time with more light. The filming schedule allowed us to all to be organised as a group and understand when to be at which location and what we will be doing, this helped us film as a group and get each scene done. Some times we had to adapt the film schedule, for example in some scenes the lighting was too dark, therefore we done inside scenes instead of the scheduled outside scenes, then switched the dates around, allowing for better lighting and a better quality of filming.

There were lots of scenes that had to be adapted/followed, for example in the London scene our artist not being available for filming, therefore we had to film scenes without her and decided to film for the fast timing of shots scenes and filmed people walking past, this was used within the video to show past time and worked extremely well with the rest of the video.  Some scenes were postponed due to us having to use an actor from outside the group, this caused postponements of dates and lead to us filming later than it was preferable, therefore causing the shots to be of low quality and grainy.

Risk assessment

The purpose of the risk assessment is to stop the filming crew, actors and public from getting injured, this could be a very low impact injury up to a potentially fatal injury, all must be covered and prepared for otherwise filming could go seriously wrong.

This is essential to carry out as otherwise you could seriously hurt yourself and those around you, by doing the risk assessment you will make sure that everyone is safe and filming can be done in a secure environment in which everyone feels comfortable whilst filming for the video


The different columns were essential for the understanding of the table and preventing any mix ups, this helped us stay safe and allowed the whole crew to be accident free and understand the assessment completely, helping to make a fluent, effective and efficient filming schedule due to lack of delays through risks.

We did follow the risk assessment whilst filming, however we also encountered another problem, whilst filming some shots had to be done on the road whilst filming to get the correct distance, this meant there was a possibility of getting hit by a car, therefore we done it at times where the roads were not busy and also used back roads instead of main roads so that less cars were going past, as a back up if the first plan was not possible, we had a spotter, they would watch out for cars that could hurt the camera man and break the camera if hit, by having a spotter we could stop filming if a car was coming and carry on once it was gone, this allowed for safe filming and the camera man could focus on filming and not have to worry about possible dangers. We mostly followed the assessment most of the time apart from avoiding rainy days which could cause the crew or artist to slip during filming, therefore the back up option of wearing appropriate footwear was required, this helped prevent any injuries and therefore allowed for fluent filming, the rest of the time we followed the risk assessment and conducted filming properly, for example we made sure we followed the fire procedure extremely carefully to prevent any danger to ourselves or those around us, this was extremely helpful and prevent any accidents

This table helped create fluent and effecient filming for everyone, it was easily understandable and allowed everyone in the group to understand how to stay away from danger and prevent harming themselves and those around them, which was key for filming, we had already prepared for outtcomes and therefore filming was much quicker and safer, allowing the crew to be fully focused on their task as they had no worry of danger, helping the quality of filming increase and therefore the overall video improve.

planning digipaks

The planning of the digipak is important to helping promote the artist and help create relationships between the artist and audience, this is important as if a relationship is not created then it is unlikely they will warm to the artist and enjoy the music as much, therefore making it less likely that she will be successful, certain colours and images involving the artist will help give off a certain view of them that their audiences will see, if this gives off a good image then the artist is more likely to be liked, thats what I tried to use as many bright colours to draw in the audience and make them see her as a fun and vibrant person who they would like to meet.

The colours I have used are bright and will attract the audiences attention, this allows us to stand out from other digipaks/artists, the colours will also represent the artists personality and show off how fun and vibrant she is, this is good for her image and allows us to draw in a wider audience and expand the artists name, helping her become wider renounced and gain a wider fanbase. This digipak has conformed to the indie genre as it has used lots of colours that are bright and vibrant, also it has used natural images such as flowers, grass and leaves, these show how down to earth and pure she is as a person, making her more like able, images that show off her personality have been used so that the audience feel like they know her better, helping to create a relationship between them. The layout consists of six panels, each showing a different part of the package to the audience, these will all give off different vibes to the audience, I have tried to relate as many as possible to the actual music video so that the audience can recognise it clearly and link it together easily. The typography will be in a font that is curly and almost like a girls hand writing, this writing gives off a sense of a friendly personality that doesn't want to harm anyone and is extremely likeable, therefore making the audience warm toward her and like her more, making it more likely for her to become successful and have a long career in music due to gaining a fanbase. The language is down to earth and involves personal content, trying to relate to the audience as much as possible and allowing them to feel appreciated and respected by the artist, this is used to create a relationship between the artist and audience and help her succeed as an artist within the indie genre. 

The digipak promotes the indie genre as it shows the darkness and happiness contrast theme of the songs typically within the indie genre, advertising it to the correct target audience and drawing in an audience who will enjoy the music and not dislike it, this helps it succeed and become renounced within the music industry. 

The audience build a relationship with the artist as they can see the pain the artist has been through and therefore they can emphasise with her and therefore they build a closer relationship with her and this helps her become more successful and gain a wider fanbase.

This allowed me to understand what I needed from the artist in terms of the photoshoot to allow me to get the correct images on the digipak, however it also allowed me to understand what my idea looked like as an overall and I decided to change it, I changed the CD to have a background with the fireworks in the music video to allow for the audience to see her true personality and how her bright personality always shines through the dark times and how her music may be able to help her audience going through a dark time, I originally had memories on the CD but as I already have that on the cover photo on the artists face I decided to change it to make sure its not repetitive, I have also changed image 2 to her around the bonfire, this again, links with the music video and allows the audience to make the connection, the current photo doesn't really link in and doesn't make much sense, this is the reason I have changed it. I am more aware of the pictures needed for the digipak now as I understand what works and what doesn't suit the rest of the digipak/ the artist. 

Storyboard

The purpose of a storyboard is to allow the director understand what he has to film next and makes sure that nothing is missed, also it allows actors to prepare themselves for the scenes ahead and understand what they will be doing, it makes everything much more organised for everyone and allows for a better quality of video overall because everyone understands everything and can fulfil their jobs completely.

The primary research was used to help us understand what our audience wanted and why they wanted it within the video,  by asking a target audience their preference we can see what should be added, this was the case with the idea of using performance and narrative as styles of video as it allowed them to engage into the video more. It let us understand the effect it creates, therefore the group and I can make sure we know what we are doing and get what we could put in there, secondary research helped us gain inspiration for our video, as well as plan for what shots and editing techniques will be used, this is important for our group as it allows us to decide on details that can help improve our video which we may have forgotten about before, we took inspiration of fast timing of shots from Ed Sheerans - A team, he used this to show the passing of time, we done the same thing to show that the artist is still reminiscing over previous times and hasn't got over the boy. Planning is important for a successful music video and without the video may be a flop. We took inspiration from artists of different genres as well as the artist that we have used the song of, taking a mix of different and the same genre as it allows for a mix of conventions while not straying too far from the original genre and keeping its identity while not being too similar to others, our group story boarded together, we all done it together as we all knew the story, this allowed us to get through it quicker and spend more time focusing on other planning as we all understood the story line, we all done different parts so that we could decide on the shots and editing techniques we wanted to use.

We have followed our storyboard as it was carefully thought out and has allowed us to stick to it, however we have added a few extra shots which are used as fillers during the song, these do not contribute to the narrative really but allow us to use up extra time whilst adding to the story, storyboarding allowed us to understand how long we need to film each part to take up the full time needed, meaning we will not go to edit and realise we haven't filmed enough and ruin our music video

Different group members gave different inspirations and ideas, for example, Kerry came up with the idea of the memory box as a use of mise en scene to show that the artist is still living in the past and wants to reminisce in previous, happy times. Alfie came up with the idea of showing memories using the filter 'dream', this helped the audience distinguish between memories and current times.

The inspiration of the memory box was taken from Gabrielle Aplins panic cord, this helped show that the artist wanted to look at her past and enjoyed it much more than her current times and wants to go back, also the idea of the artist being shown as reflective and nostalgic was taken from Birdy - Wings, as she looks back at her previous night and our artist looks back at previous memories with her boyfriend.

Planning a storyboard is essential to the artist and rest of the crew, it allows them to understand what needs to be filmed on which day and what editing techniques, camera shots, etc will be used, making sure the whole group unanimously understand what will be happening, we followed the storyboard with shots throughout, such as the POV over the camera box, helping the audience see the contents of the box, giving them an insight into the rest of the video, however the storyboard was adapted with the narrative, with scenes such as the pub scene, the narrative was changed and adapted due to not fitting in and the film coming out grainy due to lack of lighting