Lyric analysis

Analysing the lyrics of our song allows us to truly understand what the artist is trying to say and portray within her music, this helps us come up with ideas of what to put into our song and understand what the artist really wants the audience to feel, this again, helps us understand what to include within the music video and therefore help us create an accurate representation of our artist and create the same effect on our audience as the artist we are trying to recreate does on her audience, making it more likely that our artist will become successful and widely renounced and therefore she can sell her music to a wider target audience.

The hidden meaning of of our song is that as much as a couple are in love, there is always a chance that one will mess it up and sometimes you can be too nice, our group got together and went through the lyrics of the song, discussing our interpretation of each part and how it could be shown in a visual context, this helped us understand what was meant by the artist and what we wanted to say to our audience, genre conventions we will use will include a love narrative, due to the hidden meaning we got from the song being about relationships, we will also use fairy lights within the scene in the garden, this is conventional within the indie genre, we will use this to represent the happiness and fulfilment her boyfriend clearly gives her, we could see this in the lyrics while analysing it, we could also see the distress she was in after upsetting her boyfriend as she goes through the souvenirs, we want the audience to see this in the video, finally we will use the convention of red colours, we will get the artist to wear red lipstick in some scenes as well as red clothing, this will represent the danger and love within the story which can be seen within the lyrics of the song.

We will use low angles to show the authority of the artist, this is showing that she is the one bringing the relationship to an end and the boyfriend has no power over it, we can see she is the dominant one through lyrics such as "maybe I wanted you to change", this shows she was the one that waned him to change for her, not what he wants to do, the audience look up to the artist as see her as an idol

Another is the two shot, we will use this to show the togetherness of the couple and how inseparable they are, we get this from lyrics saying how nice he is and constantly praising him and we want to show the audience how much they are in love. This allows the audience to emphasise toward the artist as they can see how in love she is and the emotion the artist has put into the song.

The first editing style we will use is fast paced editing, this will be to show the speed the relationship has gone at and how she wishes she could live every moment again, showing how much she loved it and loved him, we can see this through the lyric "holding onto memories of you and me. This editing style will allow the audience to emphasise toward the artist as they can see how as time went by, she still is in love with him.

Shot reverse shot will be used, this is during the scenes in which both the boyfriend and artist are in the same scene together, this will be used to show the love/affection they have for each other, but will also show the upset of the boyfriend during the pub scene, seeing the emotions of the artist will allow the audience to feel closer to the artist and understand them as a person better, helping build relationships between the audience and artist.

The first mise en scene we will use is dark lighting, this will show the darkness in the relationship has and that underneath there is conflict and anger within the relationship, this will show the audience that there is darkness underneath the seemingly loving relationship between the artist and boyfriend. This will create a bond between the artist and audience as they will see the pain she is feeling and therefore emphasise toward her.

Next is iconography like fairy lights, these will be used to show the light within the bad times and the happiness the boyfriend brings her although there is a darkness hidden. This will help the audience see the true story behind the relationship and that it will not work out, however much the artist wants it to, therefore they sympathise toward the artist and truly relate to her, helping create a relationship between the artist and audience.

Thirdly the setting will be in places to do with nature such as fields and back gardens, this shows how down to earth and pure the artist is, helping the audience take a liking to her, then we have red clothing/lip stick, this shows the danger their relationship is in but also shows the love they share toward each other and what they really think of each other.

For costume we will get the artist to wear lighter clothing during the first half of the song and then darker clothing for the second half, to show the darkness and sadness during the second part and how happy and loving the relationship was in the first half of the song. This will help the artist show her audience how she truly feels without words, helping them bond with her and truly understand how she feels, therefore they are closer to her and can relate to her.

Finally there will be a use of facial expressions to show the love between her and her boyfriend, the audience can see the true emotion in their face and can see what they are truly thinking. They will see that she is truly saddened by the breakdown of the relationship and therefore they will feel closer to her as they can see how she feels without her speaking, this causes a close bond and therefore the audience and artist create a truly close relationship.

We will use narrative to show the artists life with her boyfriend and the relationship they share, this helps the audience understand the true emotion they share and then lets the audience connect to them and will them to do well, also we will use performance with the artist playing the guitar whilst singing, this shows the audience that the artist is truly talented and has raw ability.

We wish to create a relationship between the artist and audience by showing them an insight into the artists relationship and lets them really understand the emotion of her, allowing them to emphasise with her and truly get to grips with who she truly is and her personality. The audience will have a truly close bond with the artist as they can see how she feels without her speaking, this makes them feel like they truly know her and therefore they build a relationship with the artist.

We have used lots of genre conventions to target our audience, this attracts the audience that we want and enjoy the music as it is the correct music for their taste, and they will therefore follow the artists music and she will become more popular and become wider renounced within her target audience. Using genre conventions lets the audience recognise it as an indie video, therefore they are more likely to be drawn in and engaged by it, helping make the song and artist successful in turn, this is important as if this is not achieved then the longevity of a successful career for the artist will not be achieved and the artist will die down over time.

The annotations will help us understand what we are doing and truly create our ideas, we will use these annotations to help us understand what we are filming part by part and why we are doing it, this allows us to truly get why the target audience enjoy the music and make them stick with the artist

The lyrics appeal to the audience as they relate to normal relationships of everyday people, helping her audience relate, this shows how down to earth she is and that she is like an everyday person, the relatable lyrics of an unsuccessful relationship allows the audience to see how the artist is just the same as the audience and that she is just living life like them, helping them warm toward her as a person.

The style of video is performance and narrative, I will include both due to it needing to be a mix of both style to help make the video engaging for the audience and therefore they stay interested in the video and overall enjoy the video more, helping make the artist and song more successful within the indie genre and music industry

Planning cinematography

Cinematography is key in indie music videos, it allows the artist to create an image for themselves within the music video through the different shots, certain shots allow for the audience to create a relationship with the artist as they feel they get to know the artist better and begin to enjoy the music more and become more successful and wider renounced, therefore becoming a bigger imagine/idol to their audience, it also allows the audience to see the true emotion the artist is feeling and therefore become closer with them and build relationships with them .

The first shot that we will use is the close up, this will be used during the shots in which she is with her boyfriend and is showing her emotions and what she is truly thinking, this is conventional to the indie genre as it allows the audience to understand her true emotion without her speaking and explaining her emotion, therefore making the audience feel like they know her better as they can see what she is feeling even though she is not speaking, this builds relationships with the audience as they feel like they are close friends with her, the indie genre usually tries to get the audience to feel like their artist is down to earth so the audience can warm to them more, this represents the artist as an open person that shares her stories and does not try to hold any secrets form her audience and therefore makes her seem more likable and down to earth, therefore making it more likely she will become more successful due to the close relationships she will build with the audience.

The next shot is a long shot, this will be used during the scenes with both the boyfriend and the girl or any other characters involved, this will be used in scenes such as the picnic scene to help show what is going on in the narrative and keep the audience informed on the story line, we need this so  that the audience can see the full story and emphasise with the artists position and feelings, helping them build a closer relationship with the artist, they again feel like nothing is being hidden from them as they can completely see what is going on around the story, making the artist seen more truthful and open, making our artist seem down to earth and 'normal' to her target audience, making her more relatable and likable to her audience, this is conventional to the indie genre as the artists aim to build close relationships with their audience and make the audience feel like they are loved and appreciated by the artist. The long shot will help represent the artist as an open, honest person who is forward with her audience and will not hide anything from her fans. It will allow the audience to relate with the artist through recognising locations as well, if the shot is used in the fields then indie fans will be able to relate as they are very outdoory, nature loving people and will see this as a common intrest with the artist as she is clearly the same way.

We will use zooming in as well, this will be used to show the full narrative first and then the face and emotion of the artist as it zooms in, we will use this in scenes such as the pub scene in which she flirts with another boy, it will have all three of them in shot and then zoom in to just the artist and the other boy, cutting the boyfriend out and showing how she is feeling at that time, cutting him off and out of the conversation right in front of him, showing the struggles of their relationship, it will also be used when she is looking at souvenirs to relive the memories, as i zooms in the surrounding will change, making the memories seem real, this is conventional in the indie genre as the narrative is based around real life issues and the artist wants to make the video as realistic and life like as possible to keep the audience engaged in the story, giving them a chance to emphasise with the artist and enjoy the music as they can relate to it, this will represent the artist as regretful of the past and distraught about what she has done, as she is trying to relive and go back in time, we will be able to see this in her facial expressions and the way the scene cuts from her bedroom to the memory like it is being done all over again for the first time, this makes the audience emphasise with her as they can see she is upset over what she has done and clearly loved her boyfriend but made a mistake and will now have to pay for it, which causes emotion within the audience as they connect to the couple and was willing them to do well.

Panning will be used in scenes such as the pub scene in which the new boy interferes with the relationship to show how casually he approaches it and that she almost invites him over and he is not stopped by her at any time, this will help the audience understand that the artist is also interested and throughout the whole pan she does not move or shoo him off, instead she stays and waits for him, this is conventional to the thriller genre as it usually wants to get across to the audience how the artist is feeling at each point of the video and therefore allows them to build a relationship with her, this puts them in the artists shows and they can feel how she is feeling and get where she is coming from, it represents the artist as unfaithful and having a weakness, although this is not a good trait t allows the audience to see that she does in fact have her own flaws, like ever normal person, making her more relatable to the audience and seem more down to earth, this makes her more likable to the audience as they feel like she is achievable to copy and act like, and therefore she becomes an idol as well.

The final shot will be a shallow focus shot, this will be used during the bonfire shot at the beginning where the boyfriend and the artist are close to each other and are loving and caring toward each other, this shows that their only care in the world is each other and they do not care what others think of them, this is conventional as they want the audience to focus on the artist in the indie genre, this allows the audience to not get distracted by the background and therefore makes it more likely the will memorise the artists face and therefore makes it more likely for the artist to become successful, this represents the artist as loving and caring toward her boyfriend, making her seem like a person who is clearly compassionate which the audience like to see, making them like her more as she seems like she has a heart and a personality and is just acting like herself, and not the way she thinks people want her to act, showing she has no secrets to hide from her audience which warms them to her.

The camera shots allow the audience to focus purely on the artist and feel like the artist is the main focus point with shots like close up, zoom in and shallow focus, this makes it seem like the artist is closer to the audience and isn't hiding anything, helping build the relationship between the artist and audience, shots such as long shot and panoramic allow the audience to see the full story and again makes it look the nothing is being hidden as they can see the full surrounding and see that nothing is to be focused on apart from the artist and therefore makes it more likely they will memorise her, this will appeal to the target audience as it makes the artist seem more down to earth and appealing to her audience due to the clear loving and caring personality she shows on camera, also it will make them see that she does not have to hide her personality to impress people and will make them respect her as a person and see her as an idol

Planning lighting and colour

A variety of lighting styles and colours are essential in a music video as it is a key way of keeping the audience engaged, giving the artist a chance to build a relationship with the audience, helping them have an insight into the artists personality and feelings at the time, helping them understand the narrative more and stay engaged in the video due to to following the narrative and the range of colours and lighting used in the scenes help each seem different and unique

In our video we will be using natural lighting to show the natural and down to earth feeling the artist is trying to show off and send as a representation of her to the audience which will help them warm to her and begin to like the way she goes about with her music style and how she acts herself, it also portrays her honesty and how she has nothing to hide from her audience, it will be used during the scenes in which she is looking back and re living her memories, however, it cannot be used for inside scenes as it will be too dark for the camera to pick up and will make it 'grainy' and ruin the camera shot, this shot follows conventional as it represents the artist as a good, honest person and makes the audience enjoy her and respect her as an artist.

Next is lowkey lighting, this can be seen through thee use of fairy lights and will be used in mainly the garden scene (which is made into a make shift cinema), this is conventional as it allows the audience to see the low, dark mood (usually used in relationship related songs in which the artist breaks up with their partner), this helps the audience see the mood they should be in and why the artist is reacting in a certain way, and understand why, this represents the artist as deep and caring and compassionate and not wanting to hurt anybody, therefore the audience see her caring personality and warm toward her. It also makes the artist feel sorry and relate to the artist as they have previously been in the same situation and feel like they are closer to the artist as they have had the same life experiences. This follows convention as it allows the audience to see the true mood of the scene and how the artist feels deep down, therefore they can relate to her and see the artist is just as vulnerable as them.

Finally is key lighting, this will be used in scenes such as the bonfire scene at the beginning and end as the fire would be the key lighting, this is conventional to the indie genre as it is created by a fire (in ours) which represents her burning love and passion for her boyfriend, also the key lighting helps the audience only focus on what they can see as the light can only reach a certain radius which keeps their attention on the artist, helping them memorise the artists face and makes them more likely to be successful, this represents the artist as having a burning passion/love, which only reaches those close to her (represented by the light only reaching a certain distance), this represents how caring and compassionate she is, but also how scared she is of hurt and tries to protect herself. This use of lighting is common within the indie genre as it helps show the audience the artists true feelings and that they are just as afraid as everyone else and are no better than an everyday person. allowing the audience to relate to the artist and create a close bond.

Next is green clothes, the artist will be wearing this during scenes in which she will be close to nature (eg garden scene, fields scene) this is conventional as artists in the indie genre tend to be earth friendly and try to promote peace and kindness, this will represent the artist as down to earth and caring towards others and her environment, this helps the artist be seen as a role model to her audience and a good inspiration and relates to the audience easier due to this. This follows conventions as indie artists are commonly represented as down to earth and caring to make the audience warm toward her, therefore the use of green is a good way to represent this and help the audience bond with her.

Finally the colour red will be used in scenes where there is love between the artist and her boyfriend,but danger to their relationship due to the third boy that our artist flirts with, this will be used in scenes such as the field and pub (scenes in which the couple are loving toward each other until the second boy comes in and out artist begins to flirt with him, which annoys the boyfriend, this is conventional as it shows the truth about relationship and why they break up and complicated at times, this is why the audience can relate to her and understand her point of view, this represents the artist as a real, everyday person and down to earth, representing her as being no different to everyone else and being just as vulnerable as they understand how she feels and emphasise with her and therefore bond with her and understand her better. This is conventional as the artist needs to be related to by their audience, the use of red is common due to the connotation of love and anger, showing the theme of the song and allowing the audience to relate to the artists feelings.

In conclusion, the use of colours and lighting will be essential in the representation of the artist, the use of these will allow the audience to see her true emotions and truly engage into the music video and in turn, relate to the artist and create a close bond with her, helping the longevity of the artists career which is essential to success.

Planning setting and iconography

Locations are extremely important in a music video as it allows the audience to understand the mood they are meant to be feeling and what mood the artist is trying to portray, it also allows the audience to understand the narrative as some places are seen as happier and more upbeat than other places, this can help engage the audience as they can relate to the artists feelings and understand what the artist is going through as they may have had similar experiences. Iconography is used to show the audience what type of mood the scene is meant to be as well, for example, threatening iconography such as a knife or gun can create a tense atmosphere that would not be able to be created any other way, other atmospheres can be created by using other props/iconography.

The first setting is a garden, we chose this as it shows the artists love toward her partner and how relaxed she feels around him as they just lay in her garden and watch movies with each other and just wear loose jumpers etc, this shows how loving they are toward each other and how comfortable they are in each others company, this makes the audience feel as if they know the couple closely and that they know the couples life, it also gives depth to the lyrics of the song as it is about their love for each other and if their love is shown clearly it makes the narrative believable and the audience become more engaged in the song, it is conventional to the genre due to the iconography that will be used such as fairy lights, as well as the love narrative, both are conventional to the indie genre and will help draw in indie fans to our artist. During this scene we wan the couple to be in their back garden watching the films on a projector, enjoying each others company and laughing and playing, clearly showing their affection for each other, we will use shots such as long shots to show the surroundings which is extremely indie as well as close ups to show the true emotion of the artist and make it really believable to the audience. The limitations are that we have to make the area extremely tidy and find a large enough area to build this outdoor cinema, these need to be dealt with as otherwise the shot will not be as effective on creating a relationship with the audience and will not look as conventional to the indie genre. There are a few health and safety risks, we need to make sure that the fairy lights are not in the way of the camera man as it could cause them to trip over if they are filming and cause serious injury, The weather may affect us as we want it to be a sunny/warm day to portray the happiness, if this is not possible we may have to wait until another day or even film it indoors, although this is not preferable or as effective.

The second shot that is in the garden is the bonfire scene in which the artist and her partner are again in the garden, but this time in front of a fire, representing their burning passion in their love which is forever lasting, this allows the audience to create a relationship with the couple as they admire them and enjoy seeing the couple happy and having fun, this again gives depth to the song, showing their love and affection toward each other, like the song says they have, in this shot there will be the couple eating marshmallows which they toast on the fire, snuggling up close to each other to really show their love, we will use shallow shots to show it is only them two that need to be focused on as well as showing that the couples only care in the world is each other and that they are devoted to each other, also, shot reverse shots may be used to show each partners face during the scene to show their true emotion and prove to the audience their love, this however will need to be filmed in a garden that is tidy so that there are no distractions for the audience, as well ass one that has room or equipment for a bonfire as otherwise it will be difficult to create. There are lots of safety hazards in this scene, the major one is that the artist and partner need to stay away from the fire so that they do not burn themselves on the bonfire and cause serious harm to themselves which could be permanent damage to them. The weather must not be rainy as otherwise it will be difficult to keep the fire going and will completely ruin the scene, if this happens will will have to find a cover that will stay out of screen and make sure the fire is not affected as well as the artists, as otherwise it creates an effect as if it is a sad atmosphere, whereas we want the opposite.

The third scene we will use is the field, this will represent the free spirit of the artist and how their love is showcased to the world and not just indoors in their own private area, helping the audience appreciate that they are not scared of what others think of them and only care about each other, this is where the signs of struggle start to show however as the artist flirts with another man, the person who is taking the picture of her and her partner whilst they are enjoying a picnic and is meant to be done so they can keep the memory forever, this is represented by the lyrics where there are clear signs of struggle within the relationship, this annoys the boy and there will be slight signs of breaking up, but not completely definite, we will use shots such as the two shot, when the new boy and artist are talking/flirting, as well as when the boyfriend and artist are in shot, secondly, we will use shallow shot again, before the second boy gets involved, to show that the couple are only focused on each other and couldn't care less about whats going on around them, the only limitation is that it is in a public area, we need to make sure others do not get into the shot and ruin the atmosphere. Health and safety hazards are to watch out for any sharp objects that may be left on the floor and injure the actors whilst they sit down, the weather should not be raining as it is not a massively sad shot, also, not too sunny as it is not a really happy and loving shot, is it is sunny we can just edit this to become more dull when creating the video on final cut.

The next scene is the kitchen scene, this represents them as again comfortable with each other due to being in the house together, but also a serious, dedicated couple, doing household tasks that married couples or serious couples participate in, making the audience believe that the couple are serious and will stay together and possibly move to the next stage, during this scene the couple will be making cakes together, joking around play fighting, etc, making a mess, shots such as long shots to show the couple creating the cake and mid shots to show the simple actions they are doing, the simplicity will show what they are doing with each other and that they love each other, the limitations are that we need to make sure that the kitchen is an open one so that we can film them from whatever angle we need and whatever is most effective, also we need to make sure the shot is done in the first time as lots of mess will be made, which we need to make sure is done during, not before the shot as it will look bad in the shot of the music video, we need to be aware of any sharp cutlery in the kitchen and watch for dangerous equipment in the kitchen, the weather is no worry as it is indoors and will not affect us.


This scene will be set in the pub, this will be the final scene set at a local pub named 'the gardeners arms' it has a view over London which is a great setting for the love story as it is a beautiful setting, this represents the maturity of the couple but also the free spirit of wanting to be out and about, where they can enjoy themselves and show their affection in public, in this shot they will be on the outside of the pub, drinking, and then the boy that caused disruption earlier will turn up out of the blue and start talking to the girl, we will use a POV shot to show the girl spotting him and watching him, allowing the audience to relate to her, due to seeing it from her point of view, and therefore the audience can understand more where she s coming from, also a panoramic shot could be used to track the new boy as he is walking up to her, this shows the audience his confidence and audacity even though he knows the boyfriend is there, the audience can see what is happening as he walks up and how he acts in body language and facial expressions, this causes the boyfriend to storm off in anger of the girlfriend talking to other boys and end the relationship due to her flirting with other boys, the limitations are that others may get in shot due to it being a public area and they may ruin the shot, we want the audience to focus purely on the new boy and couple and not look at extras. We have to make sure no glass is broken during this shot and doesn't injure our actors, this could cause serious harm to them and needs to be watched, the weather needs to be dull, if it is raining before the new boy turns up it does not represent the mood we want to portray and if it is sunny then it is seen as a happy mood, even when the boyfriend is angry, which we do not want, we will use final cut pro to edit the look of the weather.

We will be using lots of iconography as souvenirs to flashback to memories of the couples activities with each other, all these souvenirs will be placed in a souvenir box, this will show how she treasures the memories they had and that she wanted every moment to last forever with him, the audience see the love she had for him and how she treasured everything he done for her. This is conventional as it shows the love they had for each other and helps show the caring nature they both shared.

The next is a guitar, this is used when he is teaching her how to play and is singing a love song to her, this shows not only the talent of him but also the closeness they have, he is showing her something that she will know for the rest of her life, it is as if he is part of the family and will leave a forever lasting memory every time she plays guitar, showing their desires to stay together forever and although that was there intentions they do not stay as a couple, this is conventional as it is the most indie instrument there is, it is used as a representation of love and romance and is perfect for a music video like ours as this is what we want to portray.

The third piece of iconography is fairy lights, this is used in a lot of scenes when they are happy together and are enjoying each others company, it represents the dream like/story like romance tale which they are going through, this makes the audience relate to them as they all dream of a story like love story which they are forever happy and admire the couple because of this and the audience hope that they do well to keep hope for their own dreams of this, they are conventional as they are child like and very fairy tale like which is common within the indie genre, which is based on dreams and hopes in love, which is why so many in the audience can relate to the genre and enjoy it so much.

This piece of iconography is a picnic basket, this is used in the scene over the fields where the relationship first shows signs of cracking, this is another fairy tale like piece of iconography as it is representative of a relationship in which the couple are extremely loved up and go out for romantic picnics etc and are attached to the hip, this is what a lot of indie genre fans dream of and want a partner who will take them out to random picnics, etc, this is conventional as the indie genre is constantly selling the dream of a perfect relationship in which both partners are extremely in love and only care about each other and no one else in the world.

This planning has allowed me to understand why we are using each scene and how it is commonly use din the indie genre, this then allows us to use each convention to its full potential and really create a conventional indie music video, and attracting a wider indie fan base for our artist, making her more successful and possibly bring in more conventions that are commonly used. I am no more aware of the safety hazards during filming that we will have to watch out for and make sure that all members are protected from as it can cause serious harm to our artist and others, this will be avoided by thorough safety checks in each scene before filming to prevent possible injuries.

Digipak analysis

Digipaks contain higher quality images for the audience and usually contain a letter or note from the artist to the audience to help them relate to the artist and give it a personal touch, they may also contain bonus songs which is unavailable on CD, it has six sides, so there is more room for promotion and information on the artist which helps the artist sell themselves and catch the attention of a wider audience, it will be seen as a collectors item by fans as well, making them want to purchase it, the information is easy to access, making it longer lasting and appealing to the audience. I have chosen to analyse Gabrielle Aplins 'english rain' digipak, this is her most famous digipak and is huge within her fan base.

This image represents the artist as unique and different to other artists, almost in her own world, drawing in the audience to see whats so different about her compared to other artists, the connotation of the digipak invokes happiness, although there is lots of dull colours around the artist she shines through and this is portrayed using the multi coloured umbrella, the black and white colours portray depression and sadness in the background but at the forefront the multicoloured umbrella shows the happiness and joy and her flamboyant personality shining through, the layout has the artist in the dead centre to show that she is the most important and the key person within the song, helping the audience memorise her as an artist and therefore helps her sell future songs to her audience, the typography for 'english rain' is extremely indie and shows the audience what genre the artist is, helping attract the audience she wants, the style of language of 'english rain' shows the simplicity and purity of her music and shows how straight up it is and has no hidden meanings, it is just what is says in the song, this part of the digipak shows the audience the theme of the rest of the digipak and songs within it, allowing for the correct audience to be drawn in and therefore prevents the wrong fans from listening to it and not enjoying it, therefore it's chances of succeeding along with the artist are increased and allows the artist to become wider renounced within the indie genre industry.

The digipak promotes the genre as dark, but having a silver lining and a not being all gloom, through the use of dark colours contrasting against the bright colours, it also shows it has truth about it and not just a load of concept in which it is selling you a dream life style and isn't just showing off the artists wealth, something that the audience would be able to relate to and understand/ emphasise with the artists situation, meaning the artist and audience create a closer relationship, which makes the artist more likely to be successful and relate to a wider audience.

It promotes the artist as down to earth and a normal, everyday person that goes through the same feelings and relationships as every other person and does not live a different lifestyle to her fans, it does this by using a simple lay out and plain background, this makes her more appealing and achievable to the audience, making her, in turn, more likeable, which is helpful when trying to become a big artist as you need a lot of people to like you and your music and to back you in your journey to become a star and to become successful within a wider audience.

The digipak attracts the audience as it does not show off any flashy lifestyles or cars and half naked girls, it is a mature and real genre which the audience can relate to and really get into, not just use to dream of a better lifestyle and become jealous of the artist, it attracts those that are more mature and realists, just wanting to enjoy music instead of envy the artists behind it.

This research has allowed our group to see how to appeal to certain audiences and specifically the indie audience, this will help us understand what our digipak should aim to look like and why, we will use a dull dark background with flashes of colour to show it is real and blunt but not too sad and depressive, but enough to be real and relatable to the audience, letting them really get into the music, also we will place our artist in the direct centre of the screen to help the audience focus on her, having a blank background around her so there are no distractions for the audience, helping them memorise her face and therefore helping her become more successful and appeal to a wider audience. There will be a slide specifically designated to the list of songs within the album, which will stick to the colour scheme and will have a scene of fields, the same with all the other slides, allowing for them to link together and give off an effect of a nature loving, down to earth artist, all the slides will follow this theme to reinforce this idea into the audiences head and make her more likeable to her fanbase.

Music video inspirations

I have taken inspiration for my music video from many different artists and videos, this allows me to gain a wider view of the music industry and understand what draws in audiences and helps make artists successful and wider renounced in the industry. Inspirations are key to creating a music video as it allowed me to gain and develop ideas to put within my own music video, helping create a successful, yet unique product.

In one republics - counting stars the video represents the artist as very down to earth and like an everyday person due to the use of miss en scene, the setting, I found that the artist performing to no one in a worn down basement very inspirational as it shows that they do not believe they are above anyone else, infact, toward the end of the video are seen to be below all the everyday people, helping the audience relate to them as they do not feel they are better than their fans and are real people that you can relate to as an audience, helping create a relationship between the artist and fan, meaning that the song (and future songs) will become more successful as the audience can enjoy it more, this is the effect we want to have on our audience as we want it to be successful and the key to this is to create a relationship with the audience, we will create this effect by putting the artist in every day settings such as the kitchen, back garden, fields, pub, etc, all places that everyday people know and are in during everyday life, this helps them understand that the artist is just a normal everyday person that goes about her life the same way as everyone else. I will do this by using a bedroom as the first setting, showing she is just like everyone else and does not need to show off wealth and fame throughout the video.

From this music video I have taken the inspiration of style, this video includes a mix of both, performance and narrative, I found this inspirational as I feel the mix is perfect as the audience want to see the artist performing to see their talent and how they act whilst they perform, however, they do not want to watch this for four minutes straight as it becomes tedious and the audience will stop watching due to it being the same thing over and over again, we want to make sure our audience follow an interesting narrative that keeps them engaged in the music video but we also want to show off our artists talent and showcase her to the target audience, using lots of shots of her so that they can recognise her face which allows her to become wider renounced. I will include both, performance and narrative within my video, narrative of the artist reminiscing over times she had with her boyfriend and performance with her singing.

I would like to represent the artist as natural and down to earth to the audience, I want them to see her purity and that she is a good role model, by using a natural setting like the beach, this inspired me as it will allow the artist to portray to the audience her personality and make her more like able due the fact that it shows how caring and 'normal' she is, not showing off her stardom and being able to stay like an everyday person even though she has become a big star now, this allows her to create a relationship with the audience as they respect her for not letting the fame get to her head and 'keeping her feet on the ground' meaning that the audience can relate to her more and will create a relationship with her easier as she is much more like an everyday person in comparison to other artists. I will use settings such as the fields during scenes to show the artists personality as down to earth and caring within my own music video.


I would like the music video to be of the indie genre, I feel this is the best genre to use to relate to the audience, it is the most down to earth music with lots of artists that are just normal people, this helps the artist and target audience create relationships and helps bring the audience closer to their idols, fans can relate to the lyrics of the song and therefore allows them to enjoy and really engage into the song and therefore the audience are more likely to enjoy the artists music and feel closer to the artist as they feel like they have gone through the same experiences and that they are similar people, this allows the artist to give off the effect that they were once in the same position as their audience, the audience like this as it gives them hope of becoming famous and a renounced name, which they want as it will help them to succeed their dream in life, the artist gives them hope and for this reason they enjoy it as they get a glimmer of hope.

I will use camera shots such as the close up to show the artists face to the audience as much as possible, trying to drill her face into their head, forcing them as much as possible to memorise her face, this will allow her to become a bigger artist as she can be recognised by a wider audience, this in turn allows her to be listened to by a wider range of people as her fans will advertise her, by knowing her face they will feel like they know her personally and that they would recognise her straight away in public if she was opposite them, this is important for the artist as if the audience do not recognise her face then they will not watch music videos she is involved in which will prevent her from becoming a wider renounced artist and spreading her music globally, therefore this will be a priority as it will help not only sell her current song, but future songs as well.

I will use editing techniques such as fast editing to show how time has past and that the artist still has feelings for her partner and is still reminiscing over the good times they shared, helping the audience sympathise for the artist and create a relationship with her, this will allow the artist to have a long career and have a successful song and therefore become wider renounced within the indie genre and music industry, allowing the artist to gain a wider audience and be more successful. I will include fast paced editing within my video during scenes in London, I will keep it simple and use people walking past in London as a fast paced editing scene, this will symbolise the pain she is still feeling after so much time and helps the audience emphasise toward the artist.


Three songs we are considering for our music video production are

• Gabrielle Aplin - Panic Cord
• Birdy - Wings
• Lana del rey - Once upon a dream

We will have group meetings to share our ideas and catch up on how we are doing as a group, allowing us to improve ideas on our video and advertising material, by doing this as a group we can use the best of everyones ideas and have a wider look at the work instead of just our own view, allowing us to see it from different perspectives. The use of inspirations will help improve the video as a whole, by developing the inspirations I can create a unique, yet conventional and successful music video that will engage the target audience and draw in a wider audience for the artist