We received feedback through screening our production, questionnaires, vox pops and youtube, screening allowed us to personally show our audience the rough cut and let them explain their criticism in person, this helped us understand the detail more and therefore we were able to effectively change the video to the comments made to help improve the viewing for the audience and make the artist look better, helping him relate to his audience as they build a relationship between them because the audience can engage to the song and relate, therefore helping the artist look more successful and therefore become wider renounced as the audience can really get into and enjoy the music the artist produces. Questionnaires allowed us to see what the audience wanted as a majority, questionnaires are quick and easy and can be distributed to a wider audience, allowing the artist to see what the majority want from the video and therefore making it more likely for them to become successful within their target audience, Vox pops allow the audience to explain their answer in more detail which they can't do in questionnaires, this lets the artist see the reasons for criticisms and help understand why they need to be changed, therefore making it less likely for the same mistake to be repeated in future videos as the artist understand better what his/her audience wants from their work, finally youtube allows a wider audience to look at the video on demand and comment what they think of the video at will, with no pressure to give a certain answer due to being in the comfort of their own home, therefore meaning they are more likely to give proper answers and not what makes them look socially acceptable, helping the artist create a true representation of what the audience actually want from the artist.
The first comment is praising the clear storyline within the video, this was key within our video as we wanted the audience to see an obvious storyline within the video to help them relate to the artist as they may have gone through the same pain and by showing the pain she has gone through it allows the audience to see she is just the same as them and therefore they will like her more as they can see she is an everyday person, making them will for her success more and want her to do well, this is key as the artist needs all the support they can gain within the audience as otherwise they will have no fans backing them and buying their music.
The second comment says about the use of effects within the video were used well, this was another integral part of the video, we tried to make sure the editing was perfect so that the engagement of the audience was not affected throughout the video and that by making sure everything was perfect then the audience would truly relate to the artist and enjoy the music, this is important as if the audience do not engage within the song then they will not relate to the audience and therefore not become a fan, if this happens to lots of the artists audience then the artist will not become successful and therefore not become a widely renounced artist.
The last positive comment was about the good use of fast paced editing and cinematography, these were both focused on when filming and creating the video, we decided that fast paced editing was essential toward the end of the video where the speed of the music picked up, we used it to keep up with the pace of the music and it was used to keep the audience engaged within the music video as if it is slow throughout then the audience will become bored and the video will drag on, this will stop the audience from enjoying the video and therefore will reflect on the artist as boring and repetitive which is an image they do not want, therefore the videos need to keep the audience interested throughout.
The first criticism is that the name of the artist and song is not placed within the song and therefore the audience will not know what artist is singing and the name of the song, this will prevent the artist from growing their reputation and the song from selling as the audience will not know what to look for, therefore we need to add these to the song to make sure the artist is successful and sells the song to the audience, making her wider renounced and more recognisable.
The second criticism of the video was that more performance is needed, this is going to be added at the beginning as there is an over use of narrative, this bores the audience as there is no change in camera angles/shots and therefore it is slow and repetitive,by adding in performance it breaks up the story in to manageable pieces and therefore stops boredom from setting in with the audience and they are more likely to engage in the song as they stay engaged throughout, this is key for making the artist/song recognisable to wider audiences and therefore successful within the indie genre.
The last criticism is that more transitions are needed between shots, this will be added to more as well have rarely used transitions, these transitions allow the shots to change more smoothly and keep the audience engaged into the song and prevents them from being disengaged by the sudden change in scene, by using transitions it slowly moves on and therefore gives the audience a chance to adapt and makes it more enjoyable for the audience and therefore they will remember the artist as more professional and enjoy their work more, this is important for becoming successful within the genre and needs to be focused on when re editing the video.
Overall the changes that will be made to the video are that the name of the artist and song will be added at the beginning of the song to help the audience remember the name of the artist and song and therefore are more likely to buy the song and help the artist become bigger within the music industry, also more transitions between shots will be added as they need to be smoother and less jolty when switching between scenes and this will help do this, and therefore keep the audience engaged in the video, making it more likely for them to create a relationship with the artist as they can relate and enjoy the song, finally more performance will be put in at the beginning to break up the lengthy narrative and allow the audience to see the talent of the artist and that she is truly a great artist, helping make her more successful within the indie and music industry.
